Online marketplaces allow businesses to sell their goods and services online without having to set up their own website and shop. This flexible business opportunity provides relatively low start-up costs and getting set up can be easy.
Here are some of the main benefits of selling on an online marketplace:
1. Starting is simple, quick and cheap
The marketplace will take care of a lot of the hassle of selling online for you – design, hosting, processing of orders, financial transactions and even shipping and fulfilment. This means you save a lot of time and money.
2. You don’t need a separate online store
By selling on a marketplace you can dip your toe in the waters of e-commerce without being forced to make advance investments into the set-up, design and marketing of your own online store.
3. You get instant access to new audiences without paying for marketing
Once you start selling your products in an online marketplace, you will automatically have access to all its customers — without having to spend any money on marketing. No one might know your brand or your products, but in a marketplace setting you only need to worry about the internal rankings, you don’t need to convince people to come to your actual website.
4. You gain an instant level of trust
By selling on a marketplace you benefit from all its marketing and brand-building expenses. People trust the marketplace so they will automatically also trust you.
5. Customers love online marketplaces
Why? The Convenience. Marketplaces are popular with customers because they offer a convenient way to compare prices and products from a single source.
Businesses and customers alike seek convenience and a reliable place where they can buy and sell things, and that’s what a marketplace can deliver. Marketplace platforms can cater to practically any niche and address any need.
iZULU takes the hassle out of selling online through our marketplace offering. We’ll build you a digital storefront, provide marketing support, process your sales and manage shipping and fulfilment. And the best part? We don’t charge a sign-up fee or a monthly platform fee, so there are no obstacles to you getting started.